SSI Launches Industry-Leading Technology with SSI Suite
--Provides Unmatched Direct Access to Fast and Effortless Consumer Insights--
SHELTON, Conn., Sept. 6, 2017 -SSI today announced a new way to conduct self-service market research, from authoring surveys and selecting target audiences to viewing results. The SSI Suite provides fingertip access to integrated market research tools and technology, giving the expert market researcher or novice complete control to conduct research when and where it is needed.
The SSI Suite features a number of tools including:
SSI Survey Builder–SSI’s free and easy-to-use survey authoring tool enables users to create their own online or mobile surveys. It allows the user to control questions asked, who answers them and how to report results. Survey Builder enables a user to create unlimited surveys, with unlimited questions, sent to unlimited respondents. This means no risk, no budget and no approvals, just quality consumer insights using a professional platform.
SSI Self Serve Sample– Based on the platform in its high-touch sample service, SSI Self Serve Sample features the same powerful targeting capabilities – gender, age, marital status, education, income, job title and more – 24/7, with the click of a button. It works with Survey Builder and most major survey platforms to provide seamless integration with SSI’s global online and mobile sample providing instant access to a wide range of target audiences. In addition, the user will know price and feasibility feedback on any project, and be able to track its progress in field.
SSI Survey Score– A free survey diagnostic tool that tests questionnaires before they go into the field to detect problems that may affect survey outcome and success. This tool assesses elements such as question types and length of interview to spot issues related to completion rates.
SSI Sample API– An automated application programming interface that maximizes the benefits of the SSI Suite and allows complete control and access to SSI sample audiences using a company’s existing in-house systems.
“SSI Suite represents the natural evolution of SSI’s industry leading technology platform and capabilities,” said Chris Fanning, SSI president and CEO. “SSI Suite provides researchers control, speed to market and the power of quality consumer insights 24/7 using a technology platform that has delivered more than 100 million surveys in recent years. The SSI Suite gives you the speed and flexibility needed to compete successfully in a data-driven world.”
For example, SSI Survey Builder creates effective and compelling surveys without needing complex coding or years of experience. It is the self-service solution for business professionals that is easy and powerful. It connects the survey to SSI’s online and mobile audiences, or, if a user maintains her own audience, SSI Survey Builder makes it easy to promote the survey by email, social network or even embedding it onthe company’s website.
“Market researchers are demanding faster access to insights,” said Simon Chadwick, managing partner, Cambiar Consulting. “The SSI Suite positions SSI at the forefront of the industry movement to use technology to reach and develop insights at a moment’s notice. This suite of tools is the desired advancement for direct access to technology for market research. It provides solutions that embrace working smarter, not harder.”
SSI Self Serve Sample gives users immediate access to a target audience for customer insights. It provides a way to send any survey to SSI’s global panel of respondents 24/7 without the need for external coordination. With millions of qualified market research participants in multiple countries, your survey will be connected with one of the largest consumer panels in the industry. Its intuitive interface allows the user to further refine his audience by additional segments and assign nested quotas for a more accurate sample representation. Each research project is traced and displayed in a dynamic dashboard, giving the user visibility into important KPIs that help evaluate the project’s performance every step of the way.
“Sample needs arise anywhere and anytime,” said Bob Fawson, SSI chief product officer. “Response times are critical to our customers’ success, and by introducing the SSI Self Serve Sample, we address a critical market need. The Self Serve Sample tool was created to give more business professionals the opportunity to access SSI’s global panel audience. It acts as the cornerstone in the SSI Suite of tools to help you better understand your target market and achieve rich customer insights.”
For additional information on the SSI Suite, please visit www.surveysampling.com/tools/ssi-suite.
Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide. Visit SSI at www.surveysampling.com.
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Kannon Public Relations