SSI QUEST Award Finalists Announced
-- QUEST Quantifies and Systematizes the Respondent Experience --
SHELTON, Conn., July 25, 2017 – There are a number of companies vying for the coveted QUEST Awards being announced in September at the 2017 ESOMAR Congress in Amsterdam by SSI, the premier global provider of data solutions and technology for consumer and business-to-business survey research. These awards recognize companies that design respondent-friendly surveys, based on the score respondents give to each survey they take. This is the first time SSI has announced the finalists for each category and region in advance of naming the winners.
“SSI is the first company to truly quantify and systematize the respondent experience,” said Bob Fawson, SSI’s chief product officer. “The Quest Awards, QuestTest and other quality control measures we build into our platform, have continuously improved the respondent experience.”
As an industry leader and innovator on survey design and respondent experience, SSI introduced the QUEST (QUestionnaire Experience Satisfaction Tool) Awards in 2010 to support the industry’s continuing quest to improve respondents’ survey experience and encourage creativity in developing surveys that delight. Self-reported satisfaction scores from respondents are key factors in determining the score. Winners are also judged on drop rates and actual times to complete questionnaires.
2017 is a milestone marking ESOMAR’s 70th anniversary and SSI’s 40th anniversary. As part of its platinum sponsorship at ESOMAR Congress, SSI plans to give out more awards than ever before. Some of the finalists include: AC Nielsen de Colombia Ltda., Altman Vilandrie & Company, Angus & Associates, Bain & Company China, BDRC Continental, The Boston Consulting Group, The Brandware Group Inc., Cross-Tab Marketing Services Pvt. Ltd., Decathlon China, Direct Research, E2E Research Services, Pvt. Ltd., Edison Media Research, Footprints Market Research, Godfrey Research, Grupo Análisis e Investigación, Henkel AG & Co. KGaA, Jack Link’s, Markelytics Solutions, Mozilla, NetPop Research, Nielsen China, The Nielsen Company (Germany) GmbH, Nielsen Consumer Insights North America, Orange, Q&A, Schlesinger Interactive, SG Analytics, SoundView Research, Statista, SurveyUSA, Ubisoft International, Vanson Bourne, Vertigo, WeddingWire, and Weinman Schnee Morais Inc.
In order to be eligible for an award in each category, finalists must have a minimum of five surveys completed within the QUEST year that runs from June 1, 2016 to May 31, 2017. Survey categories include consumer, business-to-business, tracker and mobile. The regions where surveys were conducted include Asia Pacific, Europe and the Americas. There will be one Best in QUEST winner for each category to be awarded to the company with the highest score globally.
“The purpose of the QUEST Awards is to recognize the importance that respondents play in all types of studies,” explained Fawson. “Respondents matter. Bringing additional attention to this fact and rewarding those companies that offer excellent respondent experience is the competition’s mission.
“SSI knows how to provide better respondent experience because we’ve been doing it successfully for decades,” explained Fawson. “With panels in more than 90 countries and 40 million completed surveys annually, SSI is constantly working to keep respondents extremely happy with their survey experience.”
SSI uses its own proprietary technology and tools to test surveys on behalf of customers to help improve survey quality and participant experience. QuestTest is an automated tool that tests for survey quality and mobile friendliness and also detects errors and programming issues. The QuestTest tool provides an estimate of survey length and generates detailed reports as to where the survey may have failed. It tests across multiple devices and screen sizes, and as a predictive tool, will help determine participant engagement and satisfaction. Since its introduction in June 2014, the SSI QuestTest tool has impacted millions of survey completes
Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide. Visit SSI at www.surveysampling.com.
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SSI QuestTest is a trademark of Survey Sampling International LLC.
Kannon Public Relations