News

Research Now SSI and Data Trust Partner to Expand Online Polling Capabilities

SamplePlus Voter Solution Provides Scalable
Data for the 2018 Election

Dallas, Texas (May 15, 2018) – Research Now SSI, the global leader in digital market research data and data services, has continued to build out its SamplePlus Voter solution by partnering with several national voter file and data management companies to provide pollsters, PACs, public opinion researchers, and non-profits
with more accurate political research data.

Today, the company is announcing a partnership with Data Trust, a premier voter file and data management company. The expanded partnership enables more accurate online polling leveraging Data Trust’s extensive collection of voter data.

With Research Now SSI’s opted-in, deeply-attributed panels, pollsters are gaining access to more reliable, trustworthy voter opinions. As it becomes increasingly difficult to engage voters via phone, this new offering allows Republican and conservative pollsters to merge Research Now SSI’s online political survey responses with telephone responses from the robust Data Trust voter file. Research Now SSI is the only market research provider that can collect and integrate data across different modes of engaging with voters at scale.

“Through this partnership with Data Trust, we are able to offer the industry’s largest voter-matched panel,” said Jared Schiers, VP of Data Products at Research Now SSI.  “With close to two million unique matched voters in Research Now SSI’s panels in all 50 states, we provide researchers and pollsters the same targeting ability and accuracy found in phone voter samples,” explained Schiers.  “Strict matching algorithims, updated monthly, ensure the accuracy of data appended and allow pollsters to merge their offline and online samples together.”

Online research is becoming the preferred mode for collecting political insights as it allows candidates to test video messages and creative messaging, and to conduct more complex research cost-effectively. In addition, the Research Now SSI/Data Trust multi-mode capability provides additional reach during the busy election season. 

Research Now SSI’s permissioned panel data includes attributes like voter registration status, Congressional district, party affiliation and past voting behavior at the national, state and local levels.  As online political polling becomes more accepted, Research Now SSI has maintained its position as a market leader for political opinion research.  At the same time, the company continues to offer industry-leading offline telephone sample and CATI capabilities. “By matching Research Now SSI’s panelist data to Data Trust’s market-leading voter files, Research Now SSI gains a critical layer of validation that allows pollsters to be more confident in the reach, quality and accuracy of their research,” added Nate LaCombe, Director of External Support at Data Trust.  

About Data Trust

Data Trust is a premier right-of-center voter file and data management company with a mission to provide the lowest cost, highest quality and most efficient political data to right-of-­center organizations.  Its warehouse includes thousands of data points for more than 300 million Americans, updated daily and easily accessible in real time through the Data Trust Direct API.  Data Trust, based in Washington, D.C., has an exclusive list exchange agreement with the Republican National Committee.

About Research Now SSI

Research Now SSI is the global leader in digital market research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients. Research Now SSI operates globally with locations in the Americas, Europe, and Asia-Pacific, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com and www.surveysampling.com.

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Editors, for more information, contact:

Kate Brunkhorst
Research Now SSI
Kate.brunkhorst@surveysampling.com