Research Now SSI Appoints Christian Dubreuil to New Role for Expanding Advertising and Audience Business in EMEA
LONDON (August 9, 2018) – Research Now SSI, the global leader in digital market research data and data services, announces that Christian Dubreuil has been selected for the newly created position of Managing Director, Ad and Audience, EMEA.
Dubreuil, who has been with Research Now SSI since 2006, will play a pivotal role in bringing Research Now SSI’s cross-media advertising measurement and effectiveness solutions to marketers, advertisers, market research, media and advertising agencies. Powered by the company’s extensive opted-in first-party data, which can be combined with other data sets as a reliable cornerstone for accuracy, the Research Now SSI solution provides significant advantages for assessing ad effectiveness and ensuring marketing ROI. In addition, because the permissioned data-driven ad and audience solution is on a non-proprietary platform, marketers and advertisers can be confident in unbiased results for better marketing optimisation.
Having worked in various leadership roles at the company, Dubreuil has been instrumental in accelerating Research Now SSI growth for the region. In this new role, Dubreuil will leverage his vast experience in digital research data and the needs of today’s marketers to help customers better understand the performance of their cross-channel advertising investments.
“I look forward to leading our efforts to bring new types of data to our clients in order to provide advertisers and marketers the clarity they need to create closer consumer relationships and have greater insights for advertising decisions,” says Dubreuil, adding, “It will be exciting to build on our momentum, evidenced by Google’s recent selection of us as a Measurement Partner.” Chris continues, “I’m excited to work with our experienced business development team in the ad and audience space.”
Michel Guidi, Managing Director, International, for Research Now SSI commented, “Chris’ appointment to this position is another step towards driving data-driven marketing forward for better accuracy, performance and customer relationships.”
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