Research Now SSI Partners with Catalist for Better Political Campaign Insights
First-Party Data Enhances Precise Voter Segments
Dallas, Texas (June 19, 2018) – Research Now SSI, the global leader in digital market research data and data services, is announcing a partnership with Catalist, a leader in voter data. Catalist’s behavioral and modeled variables paired with Research Now SSI’s first-party data and multi-mode survey capabilities enhances voter segments and enables pollsters, PACs, public opinion groups and nonprofits to conduct political polling of panel members across modes via online and Computer-Assisted Telephone Interviewing (CATI).
Catalist’s national database is built from a rich, reliable foundation: Board of Election files from all 50 states and the District of Columbia. Supplemented by third-party commercial, Census, and specialty data, the database is continually updated and re-validated by data quality experts. Online third-party voter data partnerships like these enable more precise research at the national, state, district, and local level. Research Now SSI is the nation’s largest, most accurate and comprehensive online voter-matched panel.
“Customers can drill down to explore congressional districts and other more local geographic boundaries to improve geo-political targeting,” said Jared Schiers, SVP, Product Development at Research Now SSI. “This data will help pollsters to gain meaningful insights around candidate perception, voter turnout, and key campaign issues, from voter history to hobbies and interests.”
For over a decade, Catalist has been the data utility powering the progressive community. Catalist compiles, enhances, stores, and dynamically updates data on over 240 million unique voting-age individuals across all 50 states and the District of Columbia. We collaborate with data-driven progressive organizations: issue advocates, organizers, pollsters, analysts, consultants, campaigners, researchers, and more. For more information, visit https://www.catalist.us/.
About Research Now SSI
Research Now SSI is the world’s leading global provider of first-party consumer and professional data based on extensive, proprietary market research panels. Around this core asset of opted-in, managed data, the company has built innovative data services and solutions that bring the voice of the individual to the entire marketing spectrum, from research to marketing to advertising. Research Now SSI serves more than 4,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.
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