White Paper

B2B Sample Tradeoffs and the Power of a Multi-Mode Approach

Jackie Lorch, Vice President, Global Knowledge Management

Online is a powerful method to engage B2B audiences. But when the target audience is rare, their time is scarce and their work routines make them difficult to reach, a multi-mode approach can be a superior solution.

Learn the benefits and tradeoffs of CATI, online and in-depth interviewing and how to bring these techniques together to achieve the research project goal.

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