White Paper

Benefits and Challenges for Today’s Online B-to-B Research Methodology

By Pete Cape, Director, Global Knowledge Management

B2B research has some particular challenges. In this paper learn:

  • Why sample definition is different in B2B research, how to effectively define your universe and the key role of the questionnaire screener section
  • How to overcome the quality challenges of low-incidence B2B studies with the right validation and verification techniques
  • Strategies to engage your B2B audience for greater data integrity

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