Misconception of a Generation: Perceptions from a Gen Zer

By Lea Lieb, Knowledge Intern, SSI

Generational research tends to be quite a difficult process. Older generations try to figure out “the kids” in their society, which often results in biases and stereotypes. As a member of this generation, I think Gen Z deserves a more fair analysis. This group, defined as born after 1995 (22-years-old or younger as of today)… Continue reading

Featured Researcher: Q&A Session with SSI’s Pete Cape

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s standout employees to ask them a few questions about their years of experience in the MR industry.   Pete Cape (AKA “Dr. Pete”) Global Knowledge Director, SSI, is among the most respected, entertaining and thought-provoking presenters in the marketing research… Continue reading

Around the Web: Google and Facebook Go “Head-to-Head” Over Header Bidding

By the Editors

On March 27th, Advertising Age published an article entitled, “Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook.” Ad Age journalist George Slefo reports that Google is developing its own alternative to header bidding technology in response to Facebook’s recent endorsement. “Facebook’s endorsement was about as disruptive as an NFL team nabbing Tom… Continue reading

Survey Frustrations: Setting the Right Expectation

By Keith Phillips, Sr. Methodologist

Have you ever shown up at a doctor’s office and then waited for 45 minutes before you they could see you? Or how about making a reservation at a restaurant and then having to wait 30 minutes for your table to become available? It’s pretty frustrating and it is even more frustrating if you are… Continue reading

Un-viewed Ads: So What’s the Big Deal?

By Pete Cape, Director, Global Knowledge

There has been a lot of press recently about the proportion of online display advertising that is never viewed. The casual reader might think to themselves: “big deal, this probably happens in all media areas.” To some degree, they’d be right but online, as is so often the case, is different. In what we might… Continue reading

Around the Web: Mostly-Mobile Native Ad Spend Expected to Increase 36% in 2017

By the Editors

On March 21, Fast Company published a “1 minute read” about native advertising, also known as “sponsored content” or “paid posts.” According to writer Jeff Beer (who referenced a study by eMarketer), native digital display advertising is on the rise. In 2017, spending on native advertising is expected to grow 36.2% to reach a total… Continue reading

Work-to-Life Balance: This Work Thing is Getting in the Way of my Personal Life!

By Kristin Cavallaro, Knowledge and Data Analysis Specialist

It’s 10 PM: do you know where your laptop is? I can tell you where mine is right now. I’m sitting on my couch with the TV on in the background typing up this article. I am not necessarily typing it because I need to, but rather because I want to get it done so… Continue reading