Un-viewed Ads: So What’s the Big Deal?

By Pete Cape, Director, Global Knowledge

There has been a lot of press recently about the proportion of online display advertising that is never viewed. The casual reader might think to themselves: “big deal, this probably happens in all media areas.” To some degree, they’d be right but online, as is so often the case, is different. In what we might… Continue reading

Around the Web: Mostly-Mobile Native Ad Spend Expected to Increase 36% in 2017

By the Editors

On March 21, Fast Company published a “1 minute read” about native advertising, also known as “sponsored content” or “paid posts.” According to writer Jeff Beer (who referenced a study by eMarketer), native digital display advertising is on the rise. In 2017, spending on native advertising is expected to grow 36.2% to reach a total… Continue reading

Work-to-Life Balance: This Work Thing is Getting in the Way of my Personal Life!

By Kristin Cavallaro, Knowledge and Data Analysis Specialist

It’s 10 PM: do you know where your laptop is? I can tell you where mine is right now. I’m sitting on my couch with the TV on in the background typing up this article. I am not necessarily typing it because I need to, but rather because I want to get it done so… Continue reading

Generation Z: An Opportunity for Market Researchers

By Keith Phillips, Senior Methodologist

Recently my colleague Nicole Mitchell and I presented at the Quirk’s conference in Brooklyn, NY.  Our topic was The Future of Market Research – Connecting with Gen Z.  For this research, we interviewed approximately 1,993 people in the US (roughly 500 per generation were sampled). Below is a link to the full presentation on our… Continue reading

Around the Web: What Eye-catching Mobile Ad Effectiveness Techniques do Consumers Prefer?

By the Editors

On March 8th, MarketingProfs.com published an infographic detailing the results of a neurometric study about mobile ads. The question posed by researchers was this: which format of mobile ad—small and embedded or large and interstitial—is more effective at grabbing a user’s visual attention, getting them to engage, and prompting them to take action? “Users’ focus… Continue reading

Customer Centricity and the Creepy Factor

By Jackie Lorch, VP Global Knowledge Management

“Netflix knows what its subscribers want to watch next, airlines know when their passengers arrive at the airport and Facebook knows, well, everything,” Says Robert Barba writing in American Banker. Wharton Business School Professor Peter Fader’s book Customer Centricity makes a good case for using this data to help companies evolve from being product-centric to… Continue reading