IoT: Implications for Market Research

By Jackie Lorch, VP Global Knowledge Management

“Imagine living in a city where: Smart meters monitor and optimise energy consumption Municipal waste bins know when they’re getting full so refuse collectors can optimise their routes and drive fewer miles, saving money and reducing traffic and pollution Sensors embedded in roads guide drivers to empty parking spaces LED street lights automatically dim themselves… Continue reading

Location, Location, Location: Privacy and Mobile Surveys

By Nicole Mitchell, Knowledge Specialist

As we delve into the world of big data, we always have to be cautious of privacy concerns.  But is there a point where people let down their guard and are more likely to share data that they would not normally share.  In a multi-country study conducted by SSI, we asked participants with smartphones to… Continue reading

Featured Presentation: The Future of MR – Connecting with Gen Z

By Keith Phillips, Sr. Methodologist & Nicole Mitchell, Knowledge Specialist

We live in a world where smart devices are making entirely new data sets available to market researchers — data that finally builds the bridge between a consumer’s online and offline behavior. The availability of this new data is most evident among the youngest generation, Generation Z. The next wave of savvy market researchers will… Continue reading

Around the Web: What a Recent LinkedIn Survey Revealed about B2B Purchasing Decisions

By the Editors

On February 21, Forbes published “How B2B Buying Decisions Really Get Made in the Digital Age,” by author, keynote speaker, and marketing expert Shama Hyder. In the article, Hyder talks about a trend she saw emerge over the past year. At the business-to-business enterprise sales level, people outside the CIO or IT departments had begun… Continue reading

2017 Anniversary Kickoff: 40 Years of Innovation at SSI

By Andy Jolls, Chief Marketing Officer

This year we mark 40 years of innovation, customer focus and global leadership at SSI. Our renewed concentration on these tenets in 2017 will drive our decision-making across the organization. Sometimes it helps to take a look back in order to plan for the future. What have we learned over four decades of leadership in… Continue reading

Screening for Success: Why the Screener is the Key Ingredient in B2B Research Quality

By Nicole Mitchell, Knowledge Specialist and Jackie Lorch, VP Global Knowledge Management

The ingredients you need to ensure quality for a business-to-business research project are in many ways the same as they are for a consumer study. It all starts with where the sample comes from. Whether the sample frame is an online panel, a customer list or a random digit telephone sample, it’s important that any… Continue reading

Just how Different are Rural and Urban People?

By Pete Cape, Global Knowledge Director

We were asked recently to supply Age and Gender quotas for an urban-only population and we only had general population statistics to draw on. Data based on urban areas alone is not generally easy to find. So what would be the error if we used the general population breakdown instead? We have a stereotypical view… Continue reading