Around the Web: Marketing Research + Big Data = Better Insights (Just ask Facebook and Google)

By the Editors

Did you know that Facebook and Google supplement their big data collection with marketing research surveys and panels? Roy Eduardo Kokoyachuk, managing partner at ThinkNow Research, wrote about the big data giants for Quirk’s on August 4. “Marketing research enriches big data sets. Big data is limited to specific actions taken. What someone purchased, where… Continue reading

Digital Citizens: Can Virtual Relationships be Authentic, Genuine, “Real”?

By Nicole Mitchell, Knowledge Specialist

Since social media allows us to establish and maintain relationships in a virtual environment, SSI asked people what they thought about the authenticity of such relationships.   There was little consensus on the topic: about a third of people who use social media say that maintaining relationships through social media feels authentic and genuine, about… Continue reading

Featured Researchers: Q&A Session with SSI’s Nicole Mitchell

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s employees to ask them a few questions about their years of experience in the MR industry.   Nicole Mitchell has been with SSI for 16 years. She began as a Project Director delivering telephone research projects, then became a Senior… Continue reading

Around the Web: Data Alone Does Not Equal Insights

By the Editors

On July 28, researcher John Holcombe published an opinion piece on LinkedIn Pulse, asking this question of market researchers: “Why are we data rich and insight poor?” After seeing an ad promising “agency quality insights in hours,” Holcombe realized that time is one reason why so many marketers struggle to pull insight from big data… Continue reading

Digital Citizens: Who are People Talking to on Social Media?

By Nicole Mitchell, Knowledge Specialist

According to SSI’s research, many people say that the people they interact with on social media are different from the people they interact with in their “offline life.” Forty-one percent of Millennials*  say this, as do fifty-two percent of Gen Xers and the Baby Boom generation. Is this because people are using social media to… Continue reading