Survey Inattention: Brahms and a Bucket of Icy Water

By Jackie Lorch, Vice President, Global Knowledge Management

At SSI, we recommend only removing survey participants from a data set if they fail at least two attention checks. If they fail one check we recommend leaving them in. Why do we do this? Are we just giving our panel members an under-served break? Are we being too forgiving of their “lazy” behavior? Our… Continue reading

Rise of the Silver Surfer?

By Pete Cape, Global Knowledge Director

Silver Surfer. Now that’s a term I hadn’t heard for a while. I seem to recall that it was en-vogue when we first started using the internet for research, back around the turn of the century. In fact, given the longevity of some content on the internet, you can still find some of the original… Continue reading

The TV Revolution May Not Be Televised: America’s TV Watching is Going Online and Mobile

By Jonathan Hurd, Director, Altman Vilandrie & Company

Many experts feel that we have reached the point of “Peak TV.”  While this is mostly a reference to the television content available (the quality and variety of programming has never been better), it also applies to the various ways people are consuming TV.  The online TV migration is now undeniable: seven out of ten… Continue reading

MRX Profile: Q&A Session with SSI’s Mark Lepine

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s employees to ask them a few questions about their years of experience in the MR industry. Mark Lepine, Managing Director APAC, has been with Survey Sampling International since 2014 and is based in Hong Kong. He is responsible for all… Continue reading

Around the Web: How Much Do you Really Know About Mobile Marketing?

By the Editors

Recently, WebsiteBuilder.org shared a useful infographic on their blog: “104 Facts You Don’t Know About Mobile Marketing.” The authors describe it as a compilation of “interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search… Continue reading

Multi-Country Studies: Assessing Data Validity

By Pete Cape, Global Knowledge Director

I train all the new employees that SSI take on in Europe. Every one of them, irrespective of what position they are taking up – from finance through media buying to sales or project management, they all get an exposure to Market Research – after all it’s what 99.9999% of our clients are engaged in.… Continue reading

Around the Web: Facebook Shares New MR Data from a Mobile User Study About Milestones

By the Editors

“If it’s not on Facebook, did it really happen?” Many people say this in jest, but according to consumer insights researchers at Facebook, today’s mobile users do indeed take to their social accounts every three to five seconds to share a life moment. Many of these postings commemorate important milestone events like engagements, weddings, births,… Continue reading