Back To Basics Monday: Choosing the Best Data Collection Method

By Nicole Mitchell, Knowledge Specialist

When choosing the best data collection method for survey research, researchers should weigh the following theoretical and practical consideration: coverage, cost, field time, accuracy of the data, subject matter of the study, and length of survey.   Coverage refers to how representative your sample will be of the population under study.  As sample theory has… Continue reading

Around the Web: Four Tips for Recruiting Hard-to-Find Survey Respondents for B2B MRX

By the Editors

How can business-to-buisness (B2B) researchers recruit panelists and survey respondents for hard-to-reach audiences—for example, in manufacturing or in fields where respondents are literally difficult to reach due to travel or accessibility issues? “I have found industry trade shows and conferences to be the most effective way to access hard-to-reach audiences. Research domestic and international conferences… Continue reading

How Should we Engage with Norwegian Participants?

By Anders Aarstad, Vice President, ASE

Managing European online consumer panels for more than ten years has been an interesting journey with plenty of ups and downs. One of the more challenging tasks has been to establish a strong consumer panel in Norway, which has proven to be harder than in any other corner of the world.  Half-jokingly, we have said… Continue reading

How to Bring Dead Data to Life: Behavioral Insights and Lost Opportunity

By Jackie Lorch, VP Global Knowledge Management

Companies that leverage customer behavioral insights out-perform their peers by 85% in sales growth and over 25% in gross margin, reports McKinsey, quoting a Gallup report. Yet most companies aren’t using the data they already have. The reasons have been well-documented: data is disorganized, incomplete, outdated and often housed in separate databases with different underlying… Continue reading

SSI’s 40th Anniversary Throwback Thursday: “I Don’t Buy It” Ad Series Part III

By the Editors

In honor of SSI’s 40th Anniversary, the “Throwback Thursday” series continues with more analysis of our 1988 “I DON’T BUY IT” ad campaign. The ads featured a series of individuals who were improperly targeted as a part of study that “someone else” fielded. We will continue to post these older ads throughout the year both… Continue reading

Around the Web: “Our World in Data” is a New B2B Academic Research Tool

By the Editors

Recently, we discovered Our World in Data (OWID), an interactive data visualization tool created by a team of three researchers at the University of Oxford: an economist, a publisher and a web developer. OWID is a database of empirical information about our planet and its people, presented as visualizations and archived academic articles. The site’s… Continue reading

How Should I Put Together a Mixed Mode Questionnaire?

By Pete Cape, Director, Global Knowledge

Mixed mode means different things to different people, but in this instance we are thinking about studies where the respondent can choose which mode to respond in (or is approached in one mode or another). These types of studies are often employed to reduce non-coverage errors, or possibly to reduce data collection costs. The case… Continue reading