40 Years of Innovation: Happy Birthday, SSI!

By the Editors

Happy Birthday, SSI! Today marks our 40th anniversary in business. Since the beginning of the year, we have been highlighting some of our accomplishments, stand-out employees, innovative technologies and quality product offerings. We are proud of all that’s transpired over the last 40 years, and are eager to share some of our history and high points with you.

On September 15th, 1977, SSI was founded as “Survey Sampling Inc.” and was run out of founder Tom Danbury’s garage. Just three years later, our first business-to-business (B2B) telephone sample launched in the United States.

SSI’s first screening product to increase phone sample efficiency was introduced in 1990. “WorldOpinion,” one of the first websites devoted to the market research industry’s news and trends came along in 1996. Four years later, we launched “SurveySpot,” our first online panel in the United States with 60,000 members. The following year in 2001, “SurveySpot” expanded to Canada, the United Kingdom and Australia.

SSI entered the European market in 2005 with the purchase of Bloomerce, followed shortly thereafter with our expansion to Asia Pacific in 2006 with the opening of an office in Beijing, China. In 2010, the “SSI Dynamix™” platform revolutionized panel profiling and survey targeting by improving reach and efficiency.

In 2011, SSI launched a global, unified panel platform that enabled global scale and operational consistency. By 2013 we were offering a mobile panel in 11 countries. The “QuickThoughts” mobile app panel was launched, expanding our reach and research capabilities.

We introduced a new B2B sample solution in 2014 built through an innovative partner panel approach. 2015 saw the purchase of “MROps,” which added executive interviewing to our capabilities, and the purchase of “SmileCity” and “MyOpinions,” which tripled our Australian panel size.

Last year, the purchase of “Instantly” broadened our mobile capabilities.

Fast forward to 2017 – devoted to customer service and innovation. This year saw the launch of new rewards programs with Hawaiian Airlines and Alaska Airlines. We earned a Confirmit ACE Award in customer excellence and launched a free B2B omnibus survey. We proudly noted that 49 of the 50 top market research firms work with us.

For the first year since it’s inception, we announced the SSI QUEST Award finalists early, recognizing them for their success in B2B, trackers, consumer and mobile categories.

In August we launched “Campaign Optimizer,” a next-level ad optimization solution with partner DMAi.

Earlier this month we proudly launched the SSI Suite, which includes survey authoring tool “SSI Survey Builder,” better access to audiences with “SSI Self Serve Sample,” a survey diagnostic tool “SSI Survey Score” and “SSI Sample API,” which enables access to SSI sample audiences using a company’s existing in-house systems.

This week we announced our partnership with LiveRamp, which means that our rich data is now available to brands through LiveRamp IdentityLink™.  This partnership will facilitate better insights and more accurate targeting for digital ad campaigns.

As the platinum sponsor of ESOMAR CONGRESS in Amsterdam September 10 -13, we announced the 2017 QUEST Award Winners. Congratulations again to the “Best-in-Quest” winners in the following categories:

  • Givaudan France SAS in the consumer category
  • Schlesinger Interactive in the B2B category
  • WeddingWire in the trackers category
  • SurveyUSA in the mobile category

SSI was also honored to take home two awards; our own Jackie Lorch was awarded “ESOMAR Representative – Visibility on Regional Level 2017,” and our presence at the conference earned SSI the “Best Exhibitor” award.

Throughout the year we have also been taking a look back at some of our old marketing campaigns, as well as honoring some of our employees by featuring them in a Q&A interview called “MRX Profile.” We have also been introducing you to our own knowledge team via our series on “Featured Researchers.”

It has certainly been an “SSI-Red-Letter-Year!” Onward to 2018.