Around the Web: How to Re-purpose and Repackage MR Insights from B2B Survey Data

By the Editors

When you design B2B surveys, are you thinking about the many different ways your data could be used later to support your clients’ marketing goals? Alicia Esposito, a content strategist at G3 Communications, recently used LinkedIn to share her ideas about how brands can extend the life of their B2B survey data. Esposito suggests re-purposing… Continue reading

Is There a Deeper Meaning Behind the Words We Choose to Use?

By Jackie Lorch, Vice President, Global Knowledge Management

Three US economists recently studied how to predict the likelihood that someone would pay back a loan, based on the words they used in their application. They used data from the Prosper online lending site, where thirteen percent of borrowers default. The researchers found that the specific words people use when applying for a loan… Continue reading

Digital Citizens: Young People More Likely to Use Multiple Social Media Platforms

By Nicole Mitchell, Knowledge Specialist

Facebook is clearly the most popular social networking site in the US, Australia, France, Germany, UK and Japan, according to our research at SSI. Yet younger people are much more likely to be using other multiple social media sites including Facebook. Millennials* are twice as likely to be using Twitter as well as Facebook than… Continue reading

Should We Have Confidence in NPS®?

By Pete Cape, Global Knowledge Director

Net Promoter Score (NPS®) is presented as a whole number that can vary between 100 (when everyone is a Promoter) and -100 (when everyone is a Detractor). It comes from subtracting the percentage of Detractors from the percentage of Promoters and multiplying this answer by 100. It is a survey estimate, a percentage, just like any… Continue reading

SSI’s 40th Anniversary Throwback Thursday: “I Don’t Buy It” Ad Series Part VI

By the Editors

Today we are wrapping up SSI’s 1988 “I DON’T BUY IT” campaign by highlighting some of the points we have touched on throughout this  year. We have been celebrating ‘Throwback Thursday’ every week in 2017 in honor of SSI’s 40th Anniversary, and revisiting this Ad series. The Ads featured a number of individuals who were… Continue reading

Around the Web: 4 Tips on Using Mobile in B2B Marketing

By the Editors

Market researchers are aware by now that consumers have a near-universal preference for browsing web content (and researching product purchase decisions) on their mobile devices. But according to a new article on, a recent Google and Millward Brown digital study revealed that B2B buyers are using their mobiles in a similar manner, to research… Continue reading

Can We See the Fish Swimming Backwards?

By Jeni Serrano, Knowledge Manager, APAC

Researchers consciously aim to be neutral observers of truth, but we have a tendency to ‘typecast’ the people we study…except, I would argue, when it comes to participants. We cannot see past what we believe to be true. We think our respondents, the very lifeblood of our industry, mean us malice when they fail our… Continue reading