Advanced Analytics for Market Research

  • Consulting on Methodology & Research Questionnaire Design
  • Data Collection & Processing
  • Statistical Data Analysis Across Several Techniques

In today’s fast-paced business environment, you don’t have time to jugglemultiple market research partners for sourcing panels, consulting on methodology, collecting and processing data, and performing statistical data analysis. Whether you currently have no in-house “statisticians” or are simply looking to supplement your team’s capabilities, we have the expertise to help deliver more sophisticated visualization of your market research data.

Keurig Green Mountain Segmentation & Analysis ProjectSSI’s Advanced Analytics team gives you access to resources capable of guiding you through the entire research lifecycle, from developing a methodology to delivering the results that delight your clients. This allows you to gain efficiencies, and also gives you the opportunity to engage with your clients on a higher level, providing insights and strategic recommendations for their businesses.

SSI employs these advanced analytics processes to guide insights into research data:

Regression

Techniques

  • Regression
  • Correlation
  • Path Modeling

Applications

From traditional satisfaction "driver analysis to your most complex PLS Path Model, we've seen it all, and understand how to help you organize and present your data to produce actionable insight.

Choice

Techniques

  • MaxDiff
  • Conjoint
  • Discrete Choice
  • Adaptive

Applications

Whether ranking 10 product attributes or reconfiguring your entire profile, being able to deliver on "choice" is critical in today's market, and we have the expertise to help you stand out.

Cluster Analysis

Techniques

  • K-means
  • 2-step
  • Hierarchical
  • Canonical
  • Finite Mixture

Applications

"Basic" attitudinal segmentation of hybrid primary/secondary data integration — we'll work with you in an iterative fashion to ensure the most actionable solution.

Custom Solutions

Techniques

  • Bundle Optimization

Applications

Messages, product mix, feature optimization... TURF to Market Basket (and all gradients between)... SSI Bundle Optimizer allows flexibility towards arriving at your optimal solution.

Everything Else

Techniques

  • Mapping
  • Price Optimization
  • Penalty
  • Etc., etc., etc

Applications

In many cases within the world of advanced analytics, there is no single "right" answer, so if you're contemplating a technique you don't see here, let us know. We're here to help!