Brand Tracking Studies

  • More than 2,000+ Studies Annually
  • Researchers and Brand Marketers in All Industries Globally
  • Multi and Mixed Mode

SSI brand trackers are effective marketing research tools for understanding the perceptions consumers have towards your brand and how those perceptions may be changing over time. SSI routinely conducts brand trackers, more than 2,000+ studies annually, to gauge consumer impressions of well-known brands and their product or service offerings. We use trackers to:

Global OTC Brand Tracking Study

  • Conduct longitudinal studies to examine to measure brand perceptions data over time
  • Evaluate advertising effectiveness for brands and marketers
  • Assess advertising exposure through mobile, online, outdoor and more
  • Collect passive and active marketing research
  • Collect mobile data including images and videos that provide further insight into brands

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