Did You Pack Your Own Bags? B2B Panel Data Quality
In B2B research, incidences are low and a few rogue respondents can create havoc. How can we control quality without making respondents feel they’re in a long line at airport security?
Paul Johnson, SSI Director of Analytics, shares results from extensive tests of four validation techniques. Learn:
- Why one validation method isn’t enough
- Which techniques are most effective, which don’t add value – and why
- Why protecting the respondent experience is so important in B2B research, and how to do it
- How you can improve the quality of your B2B research data