Did You Pack Your Own Bags? B2B Panel Data Quality

04/03/2014 Jackie Lorch/Paul Johnson

In B2B research, incidences are low and a few rogue respondents can create havoc. How can we control quality without making respondents feel they’re in a long line at airport security?

Paul Johnson, SSI Director of Analytics, shares results from extensive tests of four validation techniques. Learn:

  • Why one validation method isn’t enough
  • Which techniques are most effective, which don’t add value – and why
  • Why protecting the respondent experience is so important in B2B research, and how to do it
  • How you can improve the quality of your B2B research data

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