Getting the Truth from B2B Participants

01/28/2015 Pete Cape, SSI Global Knowledge Director

B2B research presents a different set of challenges and needs different thinking and approaches. Pete Cape, SSI Global Knowledge Director has over two decades of experience in B2B research. In this webinar he shares insights and practical advice to meet the challenges of B2B research today when high quality results are more difficult to achieve than ever.  

Key takeaways:

The best way to define B2B frames

  • How to avoid common mistakes with sample definition
  • The strengths and weaknesses of online B2B sample
  • The right questions to ask your sample provider
  • The reasons why online is such a good fit for the B2B researcher… and the respondent

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