How Allure Used Geo-fencing to Measure Purchase Behavior

08/11/2016 By Jennifer Friedman Perez, Senior Director, Marketing Intelligence, Allure and Saran Ganesh, Director, Product Marketing, SSI

Connecting with consumers in-store during the path to purchase can yield insightful data about a brand’s products and packaging. Learn about a location-triggered mobile study of women nationwide that tracks the impact of special aisle displays promoting award-winning beauty products in a major drug store. Discover how these efforts influenced their purchasing decisions.

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