Impressions that Impact: How Real People Follow the Digital Journey
Do you know who sees your online advertisements? Can you prove they are the right audience for your content?
Research shows over 50% of online ads get ignored. And the rest are rarely seen by the right audience. So, how can marketers best utilize data and insights to determine whether their ads are effective?
In this free webcast, learn how accessing data about the digital consumer journey is critical in revealing when and where consumers are spending their time online.
We’ll look at some of the challenges in tracking consumers, determining whether an ad is viewable and matching customers to intended target audiences. This presentation will focus on using ABC accredited technology to overcome these challenges to accurately measure advertising effectiveness.
You will learn how to:
- Learn how to track customers across multiple devices
- Understand how to use data to find your right customers
- Feel confident in knowing how to better prove your digital ads are worth the investment