Why you need to make your surveys mobile friendly NOW

05/15/2014 Jackie Lorch and Nicole Mitchell

When we think mobile research, we think geo-location, wearable technology and all the new and exciting opportunities for data collection via mobile. We’re less focused on a more urgent issue: the reality of mobile as today’s new normal for going online. Respondents are choosing their survey-taking device – and more and more often, that device is mobile. 

This webinar shares new research results showing:

  • The impact of excluding mobile respondents
  • How mobile respondents are different, and how they’re not
  • How to make your surveys mobile friendly – and the risk of waiting too long to make the change

If your surveys are not mobile-friendly yet, this webinar shows you why and how they should be.

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